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Six Trends that haunts electronic media in 2006 in India.
GO ENTERTAINMENT: Clubbed you content with some paparazzi and create it like an emotional drama. That's what you have exploited from the human angle stories. News is considered boring, so you take cheese and butter of society and cram it. Sound, ligh
GO ENTERTAINMENT: Clubbed you content with some paparazzi and create it like an emotional drama. That's what you have exploited from the human angle stories. News is considered boring, so you take cheese and butter of society and cram it. Sound, lights, emotions and character plays the role. Is it, Byte or a planned story, the camera getting the conscious motion of characters.
*So don't put entertainment, it is obvious in the move of jokers you shoot. Surely the contents you create, as information will more sight base and nurture a broad vision of openings. So you get you next story or follow-up.
MEET THE NEWS. Every day 24-hour news channels gets 80-100 stories. Producers make it visual byte or package. But what kills the spirit of news is the placing. Who wants what to see at what time is questionable. But a breaking is not the solely capture the all news. People are scattered in geographical zones. And your footprints of satellite make you mock in the South Asia.
*So every breaking or exclusive must meet the, at least Asia.
COLLECT AND CONVERGENCE. You sermon about fourth estate. You notice social and economical errors. But you are remaining the same. Your collection of news and dissemination is the same. You follow, don't discover. Is aping give you the niche space you meant for? NO,
*So first collect the information in a niche manner, then make the media tools, then make the information into content and play it with convergence. This simply meansYou get the information, pure and sane. You make it local and national, by the angle and impact measures, carry it by as many media kits you have, and circulate it by all convergence you have. TV, Radio, Mobile, RSS Feeds, Evening/Afternoon Newspapers, Blog Entries, Moblie discussion/feedback and after all with word of mouth.
CONSOLIDATION. The key to make the business grow. You know that the rival is not give you respect, until unless you make a merry to him. So be a way of single warrior.
*Joint ventures, Mergers, Acquisitions, Stake, Investment, play all the way but be a pie owner in every media genre. By this you are countable and media portrays you as a player of all games. People remember you by your toe and tails. Convergence is the key to disseminate and Consolidation is to occupy space.
FOREIGN DIRECT INVESTMENT. Make money and make identity. Open your venture to the market. Initiate stock options. The investment flow in your company shows the way of enlightenment. People choose you because you are the Casanova of the market. But the money comes will spend on more local expansion and of course in modernization of your company.
PINK SLIPS AND LITTLE GROUND. You need a team who has 11 players with Sachin, Virendar and Rahul. Surely, ideally good. But this is a caution notice to the comers, new ones and print guys. You hire leaders and give younger a place where the channels of reaching height are like a nightmare. Surely the mass Comm guy are hapless this year. Magazines, newspaper and periodical alumni are filling the space. For mere intellectualism. Newcomers you got job when all is according to fourth estate rules. Hectic shifts and insecurity of jobs are consistently prevalent. Some groups may outsource content. And this needs only a switcher in the PCR to play. News sources give you story, and the field reporter needs a cup of tea for his story. You make aping the concepts and the producer is saying pack-up guys.
Bhavya Srivastava
Journalist
India.
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